Headland Consultancy – PR Apprentice

About Headland

Headland is an award-winning, fast-growing communications consultancy, specialising in Corporate Communications, Financial PR, Public Affairs, Digital, Sustainability and Campaigning. Our clients include TikTok, Pret, ScottishPower, TSB, Danone and Just Eat.

Our clients choose to work with us because we put integrated communications at the heart of everything we do and we’re passionate about delivering the best work for our clients. We’re 170 people strong and are based in The City (our roof top terrace boasts one of the best views in London).

Our working culture is centred around the idea that everyone, no matter what their level, has a valuable perspective to bring.

What you will do in your working day:

We’re looking for apprentices who want to get stuck in from day one and really make a difference to their teams. The role will best suit someone who wants to fast track their career in communications and hit the ground running. It’s a fast-paced environment where you’ll learn quickly and be supported every step of the way. Headland’s PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role

• Writing: Writing for business communications, communicating effectively with PR clients, writing for the media (including articles, news releases, blogs, and case studies)
• Social/digital media: Understanding when and which social media channel is appropriate and how it can be incorporated into a communications campaign. Using social media in a strategic and effective way for companies and brands
• Media liaison: Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
• Media monitoring: Monitoring the news on a daily basis, flagging relevant articles to internal teams and clients
• Client liaison: Be a key member of the team answering calls from clients when they ring Headland’s switchboard number, and meeting and greeting clients in person when they visit Headland’s office
• Deliver PR campaigns: Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
• Evaluate PR campaigns: Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
• Events: Planning, organising and co-coordinating events, meeting the objectives of the brief
• Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image 

The training you will receive:

• You will develop a wide understanding of Public Relations and the impact it has on businesses
• As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, which is a nationally recognised qualification route with a Diploma
• This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning and creating a portfolio of evidence

For any apprentice that successfully completes their apprenticeship, they will be applicable to apply for the position of ‘Trainee Account Executive‘

Desired skills and qualities:

• Excellent communication and written skills
• Attention to detail and organisational skills
• Genuine interest in PR and current affairs
• Flexible and willing to learn; creative and curious
• Social media skills

Essential qualifications include:

• GCSE or equivalent English Language (Grade 4) Essential
• GCSE or equivalent Maths (Grade 4) Essential
• A Level or equivalent English (Grade 4) Essential

How to Apply:

To see Headland’s full apprenticeship description and apply for this position, please click HERE.

When submitting your application, please specify that you heard about the role through the Taylor Bennett Foundation.